Product Manager with 4+ years in B2B SaaS. I lead with user empathy, design end-to-end in Figma, and ship things that stick — from strategy to Jira story.
Curious about technology and how people actually use it. I love talking to users, asking the right questions, and finding small improvements that create big impact.
What makes me different: I think like a PM and design like a designer. I work end-to-end in Figma — components, variants, full design systems — then translate that directly into Jira stories and sprint planning. No handoff gaps.
Originally from Tel Aviv, recently relocated to Miami with my partner and our French Bulldog Hugo.
All built for the Israeli legal market — each with its own user base, competitive landscape, and roadmap.
The tools I reach for daily — across design, product, and collaboration.
From focaccia to layered cakes — the kitchen is where I decompress and experiment. The same instinct that drives me to iterate on a product UI drives me to iterate on a recipe until it's right.
The difference between a good product and a great one lives in the details nobody notices — because when they're right, you don't notice them at all. That's always the goal.
I've been integrating AI into my product workflow since before it was mainstream — from POCs to daily tooling. I believe AI isn't a feature, it's a new layer of product thinking entirely.